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- HOME > About us > Introduction > Auto Refinishes
 
We have been developing Auto-Refinishes business through the continuous study and research.
Since the inception of the automotive refinishes division in 1980s, a commitment to continuous research
and development at Noroo Paint & Coatings Co., Ltd. has ensured its leadership of the auto refinishes
industry in Korea.

Noroo Paint & Coatings made huge progress when it chose to use technical cooperation with global
companies at an early stage. This, coupled with its investments in new plants and a training center,
has helped the company to become the leader in the Korean market with its advanced
auto refinishes technology. Noroo Paint & Coatings is now recognized as a major company with
improved brand value and is presently expanding rapidly into new global markets.

Noroo Paint & Coatings opened its first Beijing paint agent in 2003, and has now extended its overseas
business to Middle East, USA, Southeast Asia, Africa, and Pakistan. Noroo Paint is increasingly
strengthening its competitiveness in the global market and has established a new auto refinishes
-production line in Poseung Industrial Complex. It has also developed and released
the Premium Brand "AUTUSS.¡±

With its state of art technology and with great pride, the auto refinishes division of
Noroo Paint and coatings Co., Ltd. will strive to increase its customers¡¯ satisfaction
to a greater extent than ever before.
 
 
 
 
2008~ Launched a joint venture with China(Guangzou),
Middle East (Jeddah), Vietnam.
Export to Australian/ Russian/ South American Market
Sales of Japanese auto refinishes "AUTUSS
Completion of Poseung factory (auto refinishes only)
2007 Establishment of Saudi local production from technical cooperation
2006 Export to Pakistan, India
2005 Export to Africa
2004 Organization of auto refinishes division
2003 Market entry of Middle east, USA, Southeast Asia
Open No.1 HiQ agent in Beijing
Reopen training center operation in Anyang factory
2002 Market entry of China
   
 
1997 Established training center (Busan Factory)
1995 Contract with Nippon paint about joint venture of automobile paint factory
1994 Established training center (Anyang mail office)
Use professional auto refinishes brand, "HIQ"
1991 Completion of Anyang auto refinishes-only factory
   
 
1985 Technical cooperation of auto refinishes paint with Sherwin-Williams
   
Research
accomplishment
High solid clear paint, Super fast- drying Acrylic/ Urethane clear,
Low VOC Acrylic/ Urethane clear,Low temperature hardening Acrylic/
Urethane clear, waterborne acrylic-urethane dispersion composition
technology, waterborne basecoat paint, waterborne clear paint
 
Main development
products
Master clear,Ultra plus clear, HIQ base series, Unitan series, Excellent series